How long have you been a Waunakee Chamber member? What made you want to join the Chamber?
Evie & Co joined the Chamber one year ago when they decided to move their shop location to downtown Waunakee. Ashley reached out to the Chamber to find a new location for their boutique. The Chamber connected them to a space on Main Street in downtown Waunakee. They decided to join the Chamber to help grow their business and to be part of the Waunakee business community.
What lead you to where you are today?
Ashley and Sarah both were hair stylists and enjoyed fashion, beauty and helping women feel beautiful. Ashley already had experience with being an entrepreneur and thought it would be a fun “side job” to open an online boutique together. Sarah and Ashley are family (Aunt and Niece) and have always enjoyed being together, so they decided to jump in by starting an online shop.
What made you interested in opening a clothing boutique?
Both Ashley and Sarah both felt like running a boutique was what they were meant to do. They both enjoy fashion, and their styles compliment each other. They value each other’s experience and input. They wanted to create a space that everyone felt welcome in.
How are you different than the other boutiques in the area?
Evie & Co Boutique is affordable and offers on trend pieces, as well as classic pieces to add to your wardrobe. They have fine-tuned their design and style by listening to their customers about what they are looking for. They offer clothing that fit all body types and will help you find the right piece for you. They believe in offering a reasonable price point and they stand by the quality of their products. They want their customers to come back after having an exceptional experience.
Where are you located? Your hours?
Evie & Co opened their newest location on February 12, 2022 with a grand opening celebration, just in time for Valentine’s Day. They are located at 203 E. Main Street, Ste G, in the Lamphouse building. Hours: Tues-Fri 10-6pm, Sat- 10-4pm, closed Sunday and Monday.
How are you managing during the pandemic?
Evie & Co online store was launched two weeks prior to the pandemic starting in March 2020. Despite everything shutting down, Evie & Co did well online. They focused on social media promotion as well as advertising through Instagram influencers. They were able to pivot their business plan no matter what was thrown at them. They opened their first store front in Westport for six months and shortly after moved to a shop off of Main Street in Waunakee. After one year, the building they were in was sold, so they moved to their most current location in the Lamphouse building. With all the changes, they remained flexible and had a positive attitude as a team. Both Sarah and Ashley feel like they have come out stronger in the end.
Anything else you would like to add?
Sarah and Ashley want their customers to feel confident, beautiful and good about themselves while shopping at Evie & Co Boutique. They go above and beyond to make everyone feel welcome and at home. Go visit their new shop and say hello!